Privacy Policy

 

PRIVACY POLICY

Last Updated: June 10, 2025

At Milrey, we value your privacy and believe in transparency when it comes to how your personal data is collected and used. We only use your information to improve your experience with us and never sell your data.

Equipad Pty Ltd (ABN: 61 630 749 987) trading as Milrey ("Milrey", "we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your data, in accordance with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and applicable international laws including the GDPR (EU/UK), PIPEDA (Canada), and other global standards.

By visiting our website, using our services, or providing your information, you agree to this Privacy Policy.

1. Who We Are
Milrey is an Australian-based equestrian lifestyle brand operating globally. We collect and manage data for the purpose of providing and improving our products and services.

Contact Details:
Equipad Pty Ltd trading as Milrey
PO Box 938, Park Ridge QLD 4125, Australia
Email: info@milrey.com

2. What We Collect
We may collect the following types of personal information:

  • Identity & Contact Data: name, email, postal and delivery addresses, phone number, and social media handles.

  • Transaction Data: payment details (processed via secure third-party gateways), order history.

  • Profile Data: usernames, preferences, purchase history.

  • Technical & Usage Data: IP address, browser type, time zone, device identifiers, site interaction.

  • Marketing Data: opt-in preferences, communication choices.

  • Customer Service & User-Generated Content: reviews, inquiries, feedback, support requests.

3. How We Collect Information

  • Directly from you: when you browse, shop, subscribe, contact us, or engage via social media.

  • Automatically: through cookies, log files, pixel tags, and analytics.

  • From third parties: payment providers (Shopify Payments, PayPal, Afterpay, Klarna), shipping carriers (Australia Post, DHL), analytics (Google), marketing platforms (Klaviyo), and joint promotions (brands or influencers).

4. Why We Collect Your Data

  • To process and deliver your orders.

  • To provide customer service and support.

  • To personalise and improve your experience.

  • To send marketing (with your opt-in consent).

  • For analytics, security, and fraud prevention.

  • To comply with legal and regulatory obligations.

  • For promotions or giveaways run with partners (see Section 5).

5. Giveaways and Co-Promotions
If you enter a giveaway or promotion with Milrey and a brand or influencer partner, we may collect your personal information jointly. We will always disclose whether data is shared and how it will be used. Participation is voluntary and opt-in preferences will be respected for all marketing communications.

6. Disclosure of Your Information
We may share your personal information with:

  • Payment processors and shipping partners.

  • IT and hosting providers.

  • Marketing and analytics platforms.

  • Legal, tax, or compliance advisors.

  • Brand partners (for joint promotions only, and only if consent is given).

  • Law enforcement or regulators, where legally required.

  • Acquiring parties in business transfers.

7. International Data Transfers
As we operate globally, your data may be transferred outside Australia. We take reasonable steps to ensure that recipients in other countries are bound by privacy obligations equivalent to the APPs, GDPR, or other applicable standards.

8. Data Security
We take data security seriously. Our website uses SSL encryption, and all sensitive data is stored on secure platforms (e.g., Shopify, Klaviyo). Access is restricted to authorised personnel only. While we take reasonable steps to protect your data, no method is 100% secure.

9. Data Retention
We retain your information as long as necessary for business or legal purposes, or until you request deletion (where permitted by law).

10. Your Rights
You have the right to:

  • Request access or correction of your personal data.

  • Withdraw marketing consent at any time.

  • Request deletion or restriction of your data (where applicable).

  • Lodge a complaint if you believe we have mishandled your data.

11. Cookies & Tracking
We use cookies, Google Analytics, Facebook pixels, and Klaviyo tracking to understand visitor behaviour, improve our site, and personalise marketing. You can manage cookies through your browser settings.

12. Children’s Privacy
Our services are not intended for children under 16. We do not knowingly collect personal data from minors. If you believe a child has submitted data, contact us to delete it.

13. Concerns or Complaints
If you have concerns about how we’ve handled your personal information, please contact us at info@milrey.com. We will respond as soon as reasonably possible. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

14. Changes to This Policy
We may update this Privacy Policy to reflect legal, operational, or service changes. Updates will be posted on our site with a revised date.

15. Contact Us
To access, correct, or delete your information or to lodge a privacy concern, please contact:
Email: info@milrey.com

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (www.oaic.gov.au) or your relevant local authority (e.g., ICO in the UK, EDPB in the EU, or the Office of the Privacy Commissioner in NZ).

16. U.S. Residents – State Privacy Rights
If you are a resident of the United States, you may have additional rights under your state’s privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and similar laws in other states. These may include the right to:

  • Know what personal information we collect, use, disclose, or sell.

  • Access and request a copy of your personal information.

  • Request deletion of your personal information.

  • Opt out of the sale or sharing of your personal information (note: we do not sell your data).

  • Limit the use of your sensitive personal information (if applicable).

  • Not receive discriminatory treatment for exercising your privacy rights.

To make a request under your state’s privacy laws, please email us at info@milrey.com. We will verify your identity before processing your request.

We do not sell personal information or share it for cross-context behavioral advertising. We only use your data as outlined in this policy to operate and improve our services.